They can’t stop because it was designed that way.
See the Trick Before You React.
A parent-child program to uncover the hidden side of apps and games.
Built on behavioral economics. Designed for families
to understand why screens are so hard to put down.
For children aged 10–17 and their parents
Try the Free AssessmentSound familiar?
- 📱Your child won't put their phone down
- 🗣️Telling them to stop doesn't work
- 💸In-app spending keeps growing
It’s not a lack of willpower.
Apps and games are designed with behavioral economics principles
that make them genuinely hard to put down.
How it works for your family
Parents purchase the pack and work through it together with their child
Parent learns first
Understand the tricks and why your child can't stop. Each lesson takes about 5-7 minutes.
Learn together
Discuss what you've learned and discover tricks in the apps your family actually uses. No lecturing — just shared discovery.
Become Trick Hunters
Spot design tricks in everyday apps and games. Build a shared vocabulary your family can use.
📖 Start with the free Bias Assessment to discover which tricks you’re most susceptible to
3 steps to see through the tricks
Learn the trick in 5 minutes
LessonShort lessons explain why you can't stop — in plain language.
Experience it hands-on
SimulatorGacha simulators and experiments let you feel the trick safely.
Hunt for tricks in real life
ChallengeFind design tricks in the apps and games you use every day.
Pricing
Less than a book. Learn together as a family.
Start with a free Bias Assessment to see which tricks affect you most.
After completing the family packs
Advanced Learning for Parents
Go deeper into the tricks that affect adults.
Scams, AI algorithms, and relationship dynamics — through a behavioral economics lens.
Scams & Fear Marketing
A$12.99
AI & Algorithms
A$12.99
Relationships
A$12.99
3-Pack Set A$29.99 / Complete 5-Pack A$44.99
Available after login from the Packs page
This service provides educational content about persuasive design patterns. It does not guarantee the treatment of addiction or resolution of any specific problem.
If you have serious concerns about your child, please consult a qualified healthcare professional.
Seeing the trick is the first step.
Take the free Bias Assessment and discover your family’s patterns.
Get Started Free