They can’t stop because it was designed that way.
See the Trick Before You React.
A parent-child program to uncover the hidden side of apps and games.
Built on behavioral economics. Designed for families
to understand why screens are so hard to put down.
For children aged 10–18 and their parents
Try the Free AssessmentNo spam. No credit card required.
Prefer to read a lesson first? Try one — no sign-up needed →
Free — No credit card needed
What is the Bias Assessment?
A short quiz that reveals which persuasion techniques affect you and your family most — so you know exactly where to start.
Not ready to sign up? Try a full lesson first — no account needed
Sound familiar?
- 📱Your child won't put their phone down
- 🗣️Telling them to stop doesn't work
- 💸In-app spending keeps growing
It’s not a lack of willpower.
Apps and games are designed with behavioral economics principles
that make them genuinely hard to put down.
How it works for your family
Parents purchase the pack and work through it together with their child
Parent learns first
Watch a short video lesson (5–7 min) and see the mechanics explained clearly. Build your understanding before sharing with your child.
Go through it together
Watch the lesson again with your child and try the interactive simulator together. Spot the same tricks in apps you actually use. No lecturing — just shared discovery.
Become Trick Hunters
Spot design tricks in everyday apps and games. Build a shared vocabulary your family can use.
📖 Start with the free Bias Assessment to discover which tricks you’re most susceptible to
What’s inside each topic
Every topic in the pack includes three activity types
Learn the trick in 5 minutes
LessonShort lessons explain why you can't stop — in plain language.
Experience it hands-on
SimulatorGacha simulators and experiments let you feel the trick safely.
Hunt for tricks in real life
ChallengeFind design tricks in the apps and games you use every day.
Pricing
Less than a book. Learn together as a family.
Start with a free Bias Assessment to see which tricks affect you most.
No spam. No credit card required.
After completing the family packs
Advanced Learning for Parents
Go deeper into the tricks that affect adults.
Scams, AI algorithms, and relationship dynamics — through a behavioral economics lens.
Scams & Fear Marketing
US$7.99
AI & Algorithms
US$7.99
Relationships
US$7.99
3-Pack Set US$19.99 / Complete 5-Pack US$29.99
Available after login from the Packs page
Seeing the trick is the first step.
Take the free Bias Assessment and discover your family’s patterns.
Try the Free AssessmentNo spam. No credit card required.