"Just one more pull" in gacha is the same trap as a slot machine

First: what is gacha? The word comes from Japanese capsule-toy vending machines — you put in a coin, turn the handle, and get a random surprise. Digital gacha works the same way: you spend in-game currency (or real money) and receive a random character, weapon, or item. It goes by different names — loot boxes in Fortnite, player packs in FIFA Ultimate Team, pulls in Genshin Impact — but the mechanic is identical everywhere. Gacha works because you win sometimes — not always, and not never. That's the same principle as a slot machine. It's called the variable reward schedule. Then there's a second trap: sunk cost. After five losing pulls, it feels wasteful to stop now. But gacha odds reset every single pull. Five losses don't make the sixth pull any more likely to win. That "I've already spent too much" feeling is exactly what leads to even bigger losses.